Manufacturer
Persona AI
American humanoid startup for shipyards and steelworks: $27 million raised, an agreement with HD Hyundai.
- USAcountry · Houston
- 2024year founded
- 27m USDfunding
- 2models tracked
Key facts
- CountryUSA
- Founded2024
- Models listed2 (with price: 0)
- CategoriesHumanoid robots
- Models with a Polish seller0 of 2
Persona AI, founded in 2024 in Houston, is an American humanoid startup created by Nic Radford (previously NASA and Nauticus Robotics) and Jerry Pratt (previously IHMC, Boardwalk Robotics and Figure), a team with direct experience of the competitor Figure. The company builds modular humanoids for shipyard, steelworks and manufacturing jobs, described as "dull, dirty, dangerous and declining" tasks.
Persona AI has raised $27 million, signed an agreement with HD Hyundai for shipyard deployments and is running a pilot with the state of Louisiana and SSE Steel Fabrication, and it is now expanding into energy and construction in South Korea.
Against Neura Robotics, among the companies covered here, which has $1.4 billion in funding, Persona AI's scale is far more modest: this is an early stage of commercialization, not a mature product. The manufacturer has not yet given prices or dates for the first series deliveries.
History and development
Persona AI was founded in 2024 in Houston and is among the youngest companies in our overview. It was started by Nic Radford, previously with NASA and Nauticus Robotics, and Jerry Pratt, who worked at IHMC, Boardwalk Robotics and Figure. The team therefore has direct experience of the competitor Figure AI, and who stands behind a startup often matters more to investors and customers than the prototype demo itself. The company builds modular humanoid robots for shipyard, steelworks and manufacturing jobs, described in the industry as "dull, dirty, dangerous and declining" tasks. This choice of market is deliberate: instead of chasing a home assistant, Persona AI looks for places short of hands for heavy work. It has raised $27 million, signed an agreement with HD Hyundai on shipyard deployments and runs a pilot with the state of Louisiana and the company SSE Steel Fabrication. It is now expanding into energy and construction in South Korea. In autumn 2026 the company is preparing the third generation of its humanoid. The wider background to such robots in industrial plants is described in “Humanoid Robots in Factories 2026”, and the general working principle of such machines is explained in “How Does a Humanoid Robot Work”. The manufacturer does not yet state headcount or a company valuation.
Portfolio
The portfolio so far holds one product: the Persona AI Humanoid, the third generation of the humanoid prepared for autumn 2026, with pilot status. The manufacturer gives no specification or price, so we cannot state height, weight, payload or battery runtime. What is known is that the machine is meant to work in shipyards and in steel fabrication, and it is being tested with HD Hyundai. The range of planned uses also includes energy and construction. In practice that means environments where a robot has to cope with heavy parts, uneven ground and noise, not with a tidy warehouse hall. That is why pilots are worth more than claims: only longer work in a real plant will show reliability. Until numerical data appears, it is wise to read offers with caution and compare them against the standard described in “How to Read a Robot Datasheet”. Typical places of work are a factory and a construction site, and the whole class of devices is covered by the category “Humanoid robots”. We write about the costs of such machines in general in “How Much Does a Humanoid Robot Cost in 2026”.
Market position
Persona AI is at an early stage of commercialization, not a mature product. The scale is shown well by a comparison with Neura Robotics, which has funding of around $1.4 billion, while Persona AI has raised $27 million. In the industrial humanoid segment it also competes with Figure AI, with Apptronik, whose robot is the Apptronik Apollo, and with Agility Robotics, known for the Agility Digit. What sets Persona apart is its narrow specialization: shipyards and steelworks, where work is heavy and dangerous. Its strength is the agreement with HD Hyundai, its weakness the lack of a public specification and prices. The manufacturer gives no dates for the first series deliveries, so an assessment of its position rests today on announcements, not on sales volume. A wider picture of the market is in “Humanoid Robot Market Forecasts”.
Presence in Poland
Persona AI has no confirmed presence in Poland. There is no distributor, no offer for Polish customers and no deployment in our country. The company concentrates on shipyards, steelworks and the Korean market. Polish heavy-industry firms can nonetheless watch its pilots as an example of humanoids used in harsh conditions. We list domestic robotics companies in “Polish Robotics Companies”. If a Polish plant, for example a shipyard or a steelworks, wanted to test such technology, it would first have to make contact with the company directly. For now there is no information on a pilot programme in Europe, and the manufacturer gives no prices or delivery dates.
Editorial verdict
Persona AI is a promising but still unproven startup with a concrete niche and a partner in HD Hyundai. For a Polish plant it is for now something to watch, not to buy, because there is no price, specification or availability. Follow the results of the pilots and compare them with Figure AI. The biggest plus is the team's experience and an industrial partner, the biggest minus the lack of technical data. A sensible approach is to watch and reassess once a specification and pilot results are published.
Persona AI
Models by this manufacturer
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- prototype